Vera Wang started her business in 1990 and now she is known as a famous bridal designer. She uses rich fabrics, craftsmanship, extravagant detail, and beading to accentuate her dresses and the brides that wear them. Having in the past designed dresses for Jennifer Lopez, Jessica Simpson, Sharon Stone, Uma Thurman, Mariah Carey, Holly Hunter, and Karenna Gore, Wang has made it to the top of the luxury wedding market. Her talents further branch out into fragrance, beauty, home, accessories, and publishing.
On Tuesday, April 13 in New York, Wang revealed her new Spring 2011 collection of wedding dresses. However, this collection will not be the only buzz of 2011. During the same season, David’s Bridal will begin carrying a collection of Wang dresses. Where Vera Wang gowns normally cost as much as $12,000, the gowns carried at David’s Bridal will have a price tag between $600 and $1,500. “At David’s I think I will be able to bring a taste level…trying to push the vocabulary of bridal ahead every single year, what is the point if I can’t share all this work…if I can’t bring it to another audience?” Wang explains (Jordan, Second City Style Fashion Blog). The President and CEO of David’s Bridal, Bob Huth, also believes that the opportunity to incorporate a Vera Wang collection will allow the company to serve more women with the dream of wearing a Vera Wang gown. The collection at David’s Bridal will be followed by bridesmaid dresses and possibly children’s wedding dresses.
One of the eleven gowns shown at the bridal show in New York on April 13th.
I think this idea of Vera Wang making some of her creations affordable is wonderful. Many women dream of wearing a Vera Wang gown on their wedding day, but may not be able to do so because of finances. Wang has already brought some of her designs to Kohl’s, a department store, and seems to want to reach out to the middle class by bringing more of her products to area stores. Especially in today’s economy, with David’s Bridal soon to carry a Vera Wang collection, it makes more women’s dreams come true and at a more affordable price.
In the articles that I read (Vera Wang Bridal: Artful Inquiries, Vera Wang and David’s Bridal Announce Partnership to Launch Bridal Collection) I was able to get a feel of who Vera Wang is and what types of dresses her collections include. One writer used a few similes to describe Wang’s work, while the other stayed with stating the facts and included no opinions about the new collection. Even though one article did not mention the collection that is planned to be sold in David’s Bridal, it provided me with the information and background needed to write about this transition. From these articles, I learned that there is more than one way to stay factual; for example, I could use metaphors and similes to help the audience relate to what is being described. I also found it more interesting to include quotes in articles for evidence or to keep the reader’s attention and focus.
Other Sources: Vera Wang To Role Out Affordable Yet Chic Bridal Gowns and Bridal Market: Vera Wang
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